And the composition. And the layout. And the negative space. And the typesetting. All the things that clutter a graphic designer's untidy brain. Below you'll see a variety of my design work.

the color and
the shape.


Game Day is time for large gatherings, lots of food, and lots of fun. Frito Lay wanted to bring all those elements together in a single, exciting party pack, conveniently ordered online and delivered to your doorstep. Each box contains the Frito Lay goodies that are mandatory on Game Day — like dips and chips — but the box itself also reconstructs to a large finger football field to keep the guys entertained between plays. Four teams were featured for the first run of the boxes — Dallas Cowboys, New England Patriots, Pittsburgh Steelers, and Green Bay Packers.


client: frito-lay
| role: art director/designer


Here are some tasty little email animations I designed for TGI Fridays. TGI Fridays offers a wide variety of delicious food and drink options, both in and out of the bar.

Turning Point Beer is a craft brewery located in Bedford, TX. Once a month, they release a limited-batch, barrel-aged stout blend, and for these releases they want the labels to have an edgy, heavy metal-ish feel.
This section will be updated monthly with a new label design each month, so stay tuned! And check out my ILLUSTRATION page for details of the labels.

client: turning point beer
| role: designer/illustrator

A Lesser Degree is a graphic poster series created to spread awareness of the financial and professional dangers of some of the for-profit college institutions, which are run more like businesses than schools. High tuition rates, lack of accredited instruction, and often times little to no training in the field, these students often walk away with a degree that cost them considerably, yet will not open the door to their chosen profession.

awareness poster series


I do the occasional logo design or hand-lettering project. Typically these accompany a larger creative ask, such as a branding design or a label design. Below are some of my favorites.

All images © Aaron Murray Henson